Commercials are a big part of the Big Game experience, as companies put forth their best efforts to promote their products. Movies are no different. The biggest trailers from the coming months get some prime Super Bowl commercial air space to get the buzz rolling, even if the movie is so big that no buzz is needed!
Take, for example, the latest trailer for AVENGERS: END GAME. The film, set for an April release, is already going to make a billion dollars or so. Disney/Marvel could have released zero trailers for this film and still had everyone buy a ticket to see the film a few times over. But fans got their second glimpse at the film last night.
Much like the first teaser, we still have no idea what to expect from END GAME, though I’m still hoping for a couple of hours of existential angst like MAGNOLIA. I doubt I’ll get that. I did like the visual of all the ships at Liberty Island and an empty Citi Field (home of the Mets, no difference from real life there). The less is more approach is the way to go, since everyone will be lined up a week before release to see what happens, but man are we going to be inundated with ridiculous theories before everyone gets to see it.
Before we get to END GAME, though, Marvel is setting the table with CAPTAIN MARVEL, which is set for a March 8 release.
The studio teased the character at the end of INFINITY WAR last year, and the Super Bowl spot is likely one of the last glimpses of the movie we get before the movie’s release. Set in the 1990s, we’re going to be getting digitally-de-aged versions of Phil Coulson and Nick Fury. But more importantly, it’s the studio’s first female-led superhero flick.
If superheroes aren’t your thing, Disney had you covered there, too. While they rolled out the Avengers in the first quarter of the big game, they saved the first look at the latest installment of the TOY STORY series for last.
I can’t believe we’re getting a fourth installment after the heart-wrenching TOY STORY 3, but here it is. Keanu Reeves is joining the cast, but we’ll probably have to wait til closer to the film’s June release before we see what character he’ll be playing.
Outside of Disney, an actress who had a pretty good Super Bowl commercial showing was Elisabeth Moss. The former MAD MEN star was featured prominently in two trailers during the game, first in a promo for her Hulu show THE HANDMAID’S TALE, teasing a new season coming soon.
She was also a big part of the trailer for Jordan Peele’s follow-up to GET OUT. His latest movie, US, is set for a March 22 release.
This is just a small sampling of the commercials from the Super Bowl. What was your favorite? Let us know in the comments!